In an exclusive partnership with ZhongXin, JBG Sourcing expands its portfolio with advanced machinery for towel production, becoming the manufacturer’s exclusive representative in Brazil and throughout Latin America, further strengthening its market position. A towel involves far more complexity than it may seem. What reaches consumers as a simple, everyday product is, at the industrial level, the result of a large-scale operation involving multiple stages of cutting, sewing, finishing and quality control. In Brazil, more than 1 billion bed, bath and table linen products are manufactured every year, while apparent consumption exceeds 1.2 billion units (IEMI, April 2026), creating a value chain that encompasses manufacturers, brands, retailers and thousands of points of sale across the country. In this context, every gain in productivity and standardization goes beyond an operational matter and becomes a question of competitiveness.